TVShowTime

Your personalised TV calendar

Description: TVShowTime is a personalised TV calendar app used by over 850,000+ users worldwide. The goal of this project was to think through, conceptualise and design the desktop version of their iOS app. The primary goal was to enhance features while also creating a seamless transition for users who wanted to access their account via the desktop.

  • My role:
  • Wireframe
  • Information Architecture
  • UI / UX / IX Design
  • Product Design
  • Product Management
TVShowTime

Description:

TVShowTime is a personalised TV calendar app used by over 850,000+ users worldwide. The goal of this project was to think through, conceptualise and design the desktop version of their iOS app. The primary goal was to enhance features while also creating a seamless transition for users who wanted to access their account via the desktop.

  • My role:
  • Wireframe
  • Information Architecture
  • UI / UX / IX Design
  • Product Design
  • Product Management

Users absolutly loved it!

It was great to see users and the CEO himself love the initial web platform for TVShowTime. With a solid foundation we were able to rapidly iterate to bring users revised changes and tailor the experience through user feedback.

TVShowTime Reviews

The concepts

The conceptualising and the information architecture stage was far more important than the design itself. The project was quite large and there were many interactions to accomodate for. From day 1 I worked closely with the Antonio (CEO) to flesh out and make sure that we had near perfect concepts before proceeding to designing.

What was the focus for the desktop app?

When conceptualising the web application we needed to break down what metrics and engagements we wanted to drive. We came to a conclusion that we wanted to create a more engaging sitewide community, with the feed. We also wanted users to be able to stay up to date and manage their agenda with ease.

Whilst we paid a lot of attention to detail, we also acknowledged the fact that this was the first iteration of the web app. We approached this project with a ‘lean approach’, which allowed us to pivot and iterate from user feedback.

TVShowTime UI Kit

What was the focus for the desktop app?

When conceptualising the web application we needed to break down what metrics and engagements we wanted to drive. We came to a conclusion that we wanted to create a more engaging sitewide community, with the feed. We also wanted users to be able to stay up to date and manage their agenda with ease.

Whilst we paid a lot of attention to detail, we also acknowledged the fact that this was the first iteration of the web app. We approached this project with a ‘lean approach’, which allowed us to pivot and iterate from user feedback.

TVShowTime Feed

Profile pages don't need to be boring

“Users need to be proud of their profile pages”. That was my objective. So I went ahead and played with a few ideas. This included; Customability – creating a dynamic cover photo which would display the user’s top 3 shows. Prominent stats to encourage users to engage with the platform and track their shows.

Did someone say gamification? as an initial version, I introduced a ‘you vs the user’ progress bar concept. When a user visits another user’s profile, they will be shown 2 progress bars which compares how many more episodes they’ve seen than the other user; with an aim to encourage users to constantly track their progress. We could have introduced a lot more complexity into this idea but to keep things lean, we kept it to a MVP for phase 1.

TVShowTime Feed

Everything you'll need to know about a TV show

TVShowTime has over 500,000 users worldwide and a ton of content. Each tv show page played a crucial part in the user experience. If you weren’t tracking your tv shows, you were most likely discovering new shows. Most these engagements were performed on the show and episode page.

When a user landed on the TV show page, we wanted them to know immediately what the community thought of it. We used user ratings, number of followers and a bar chart showing average ratings of each season to give a user an idea of how the show sat on the ratings board.

TVShowTime Feed

What my client had to say

The mission given to Michael was to create the web version of the TVShow Time mobile app (430k+ users). Michael has done an amazing job from the conception of all the pages of the web version to the visual design. He also took care of the management of the project (defined the different phases, the tools we used and the validation process). Thanks to that, the project ran smoothly during the 3 months of our collaboration.

He successfully challenged everything in order to keep it as simple as possible and to provide a better user experience, which was the main goal.

We've loved working with Michael because he listens, challenges, provides ideas and is able to execute very quickly. We've done an incredible amount of iterations on every single page and that lead to an excellent first version of our web app which we can't wait to launch.

We'll definitely work with Michael again.

Antonio Pinto - TVShow Time CEO

Antonio Pinto

CEO Toze Labs / TVShowTime

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