Practical UX Research & Strategy

Learn how to run real-world UX research methods that align with business objectives.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Course Overview:

In the dynamic field of UX/UI design, a data-informed mindset is not just an asset but a necessity. As artificial intelligence reshapes what is possible in UI design, the real differentiator for designers will be strategic insight and a robust understanding of user research. This course is designed to equip Product Designers with the advanced research and strategic planning skills needed to thrive in an industry where UI design tasks are becoming increasingly automated.

What You Will Learn:

  • Strategic Problem Solving: Apply the Double Diamond design model to effectively solve complex user problems.
  • Business Acumen: Elevate your design work by incorporating strategic thinking that aligns with business goals.
  • Intensive User Research: Master various research methodologies to deeply understand user needs and desires.
  • Efficient Workflow Management: Learn to synthesize and apply user insights rapidly with improved organization and ideation techniques.
  • Advanced Communication: Enhance your ability to articulate findings and collaborate effectively with stakeholders based on comprehensive user research.
  • Data-Driven Reporting: Employ frameworks such as customer journey maps to create compelling and informative reports that substantiate your design decisions.

Who Should Enroll:

  • Junior Designers: Kickstart your career with the ability to create not only visually appealing but strategically grounded designs.
  • Senior Designers: Deepen your understanding of product strategy to develop designs that resonate on a user-centric level.
  • Product Managers: Equip yourself with the skills to drive decision-making processes that are firmly rooted in user research.
  • Freelance Designers: Stand out in the freelance market with your ability to deliver high-value, research-backed design solutions.